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      Haloo Lookup - Beta

      Haloo Lookup is built for speed, designed for depth, and engineered to simplify even your most complex trademark queries. No complex search strings or advanced syntax needed — just natural language input and instant, precise results.

      Lookup is a free-text search tool that lets you query global trademark data using specific fields in plain English or the language of the filing office. It’s built to understand conversational inputs and transform them into a structured trademark search behind the scenes.

      Key Features:

      • Search trademarks globally with natural language

      • Supports multilingual and non-Latin inputs

      • View full trademark records instantly 

      • Explore by name, class, jurisdiction, owner, registration number, date ranges, disclaimers, and more. Searching against goods and services is coming soon. 

      • See your query in structured format and fine-tune it

      • Downloading records is not yet available, but this feature is coming soon

      How to Use Lookup

      1. SmartSearch : Tell Lookup exactly what you're looking for

      Search on an individual field or create a complex search, combining multiple fields.
      For example: Name contains Froz in class 25 and registered or pending and jurisdiction is Canada or US

      For trademark searches, you can refine results by specifying whether a mark starts with, ends with, contains, or exactly matches your searched term — giving you precise control over where the system will look for your term.

      • trademark starts with lav will match with lavazza
      • trademark ends with lav will match with petrolav
      • trademark contains lav will match with halava
      • trademark is exactly lav will match with lav


      When reviewing your results: 

      • Lookup will give you a list of records meeting those criteria
      • Clicking anywhere on the record will open full record details for your review 
      • Keyboard functionality for easy browsing: Use Up and Down arrows to review results, select and unselect records using the space bar. 
      • Use the Show/Hide Eye to "Hide" records you've already reviewed - this will gray out these records. 

      2. Toggle to Query 

      Switch to the Query view to see how the system interprets your natural language request.  

      • Review the system generated query 
      • Edit or add to the query 
      • Use the "spacebar" to show all available fields and operators for selection 

      Available Fields to search against:

      Available Operators:

      <
      <=
      <> 
      =
      > 
      >=
      AND
      BETWEEN
      IS
      LIKE
      NOT
      NULL
      OR

      3. Multilingual & Non-Latin Support

      Lookup supports direct input in multiple languages and character sets, enabling global trademark research.

      Examples:

      • French: marques enregistrées avant août 2014 en classe 9 commençant ou se terminant par JOUR en France
      • Chinese: 2018 年 4 月至 2020 年 8 月期间在中国注册的第 25 类以“star ”开头或结尾的商标

      Common Use Cases:

       Search by Owner


      Use Lookup to investigate trademark portfolios and monitor competitors’ activity.

      Example query:

      Owner is Hatch and jurisdiction is US or Canada and registered after 2022

      This returns records by owner, filtered by location and filing date — all in a single search.

       Search by Registration Number


      If you need to locate a specific trademark record quickly:

      Example query:

      Registration number is 7163809 and jurisdiction is US

      Lookup pulls the exact match immediately

       Identify Business Opportunities

      Search strategically for potential leads, expired marks, or filings without representation:

      Example query:

      expiration is in 2026 and representative is null and status is pending and jurisdiction is Canada

      Use this to identify marks that may be expiring soon or owners without legal representation.