Haloo's Category Definitions explained

A summary of how Haloo's AI organizes search results

To help you analyze search results, Haloo has developed its own categorization system to ensure that the results are consistent and easy to understand. Our sorting criteria is outlined below. Please note that these categories are grouped for your convenience and clarity, and do not represent a hierarchical ranking of legal risk.

Category Definitions

Exact - All Classes

Results with identical spellings to your searched trademark across ALL existing Nice classes. 

Near Exact - Same Classes

Results that are very similar to your search, either in spelling or phonetically, within the Classes
you selected.

Partial Match: Sound Alikes and similar phonetics (Same Classes)

Results that partially look and sound like your searched trademark, within the Classes you selected.

Partial Match: Similar Spelling (Same Classes)

Results that are a partial match with your searched trademark, within the Classes you selected.

Partial Match: Letter Combinations (Same Classes)

Exhaustive results with letter combinations that match a portion of your searched trademark,
within the Classes you selected. 

Near Exact (Co-ordinated and Unrelated Classes)

    Results that are very similar to your search, either in spelling or phonetically, from coordinated
    Nice Classes and unrelated Nice Classes that you did not select. This includes both active and
    inactivate marks.

    Translations (All Classes)

    Results from all Nice Classes that contain a translated version of your searched trademark. For
    marks in foreign languages, we search for the English translation. For marks in English, we search for translations in Spanish (USA) and French (Canada). This includes both active and inactive marks.

    Dilution (All Classes)

    Results containing a descriptive or generic word related to your search.

    Inactives (Same Class)

    Inactive trademark results from the Nice Classes you selected.

    Result Limits

    Haloo displays honed-in results in each category as you review your trademark search results, to make it more manageable to review search data.

    Coming soon: An optional toggle will be added to view exhaustive search results in each category.

    The number of results from each category is as follows: 

    • Exact Matches (All Classes): Unlimited
    • Near Exact Matches (Same Classes): Unlimited
    • Partial Match: Similar Spelling (Same Classes): 50
    • Partial Match: Soundalikes & Similar Phonetics (Same Classes): 50
    • Partial Match: Letter Combinations (Same Classes): 250
    • Near Exact (in Co-ordinated and Unrelated Classes): 50
    • Translations (All Classes): 10
    • Dilutions (All Classes): 15
    • Inactives (Same Classes): 15