Haloo's Trademark Watch Service

A step by step guide to setting up Trademark Watches within your Haloo Subscription account

You can now set up Trademark Watches directly within your Haloo Subscription Account.

Our Trademark Watch service reviews newly filed trademark applications and surfaces exact and near exact match conflicts in any Nice Class for active trademarks (pending or registered marks) you have set up to watch.  

Setting up Watches

Your Trademark Watches appear on the left hand side of your screen, beneath Projects. 

To create a new Watch, click on "Watches" on the left hand menu. You will be prompted to "Create New Watch" with the button at the top right of your screen. 

Screen Shot 2023-05-16 at 9.52.18 AM


Watch Name & Use Case

Name your Trademark Watch. Watches can be used to watch a client or representative's trademark portfolio, or a specific mark. 

Jurisdiction

Watches are currently offered for the US or Canada.
Coming Soon: International Trademark Watches are coming soon. 

Schedule

Watches can be set to run on a weekly or a monthly basis, and will be looking at newly filed trademarks from the past week or month. 

Weekly watch reports will be generated every week. 

Monthly watch reports will be generated on the 1st of each month. 

You can also choose to "Run report immediately" for the past week of month. Results will be generated 24 hours after an immediate report is run. 

Notifications

Watch notifications can be sent to you via email and/or through your Haloo dashboard. 

Filters

To set up the trademarks you want to watch, filter your search by: 

  • Representative, to watch trademarks filed by a specific representative (law firm or lawyer)
  • Owner Name, to watch trademarks filed by a specific owner or client 
  • Application Number, to watch a specific trademark 
  • Registration Number, to watch a specific trademark 

Coming soon: Advanced filtering, and the ability to filter with multiple queries is coming soon. 

Click the "Test Filter" button to preview marks found on the register and test your queries. 

Up to 50 marks will be previewed on your screen. The total number of marks found on the register using your query is listed under the "Properties" button, as "Filter Results". 

Click "Save" to save your Trademark Watch. 

Screen Shot 2023-05-16 at 9.51.51 AM

Haloo currently supports Watch on word marks and design marks with names or index headings including strings longer than 1 character. 

Please note: Design marks with a single character or index heading are not supported. 


Reviewing Watches

Our Trademark Watch service reviews newly filed trademark applications and surfaces exact and near exact match conflicts in any Nice Class for trademarks you have set up to watch. 

We are looking across all Nice Classes, not only the Classes that overlap with those registered in the trademarks you are watching. 

For each active Watch, you will see the following fields:

Screen Shot 2023-05-08 at 6.12.47 AM


Report Date & Period Covered

When setting up your Watch, you selected either weekly or monthly reports. This will be reflected in your "Report Date" and "Period Covered". 

Weekly watch reports will be generated on Monday mornings. 

Monthly watch reports will be generated on the 1st of each month. 

If no conflicting trademarks were filed over the past week or month, your report will indicate that there were 0 "Trademarks with Conflicts" found in the reporting period. 

Trademarks with Conflicts 

The "Trademarks with Conflicts" field will show you the total number of conflicts that were found within this period. Click into the report to see details on each separate conflict.

Conflict

The "Conflict" field shows you the highest AI-powered conflict rating found in the conflicts that were identified in the reporting period. 

  • HIGH SIMILARITY CONFLICTS (red)  
  • MEDIUM SIMILAR CONFLICTS (yellow)
  • LOW SIMILARITY CONFLICTS (green)

Haloo's AI trademark watch alert ratings are provided for informational purposes only and should not be construed as legal advice. Consult a qualified trademark attorney for an accurate and thorough analysis of potential conflicts.

Reports

Download your watch report directly from your dashboard.