Understanding Haloo's Triple-Prong Smart Search approach.
Our Web Common Law search provides a multi-dimensional view of your mark. Here is what to expect from each search approach.
Keyword Focus
Designed to deliver highly relevant results quickly. Due to its focus on precision and relevance, the "Keyword" approach often provides the most relevant results, making it the default and first option presented to users.
What You’ll See:
- Exact Matches: Instantly identifies relevant exact matches for your brand name.
- Keyword Handling: Refines the search using Haloo's proprietary AI which interprets the search parameters and generate relevant results along with your custom keywords.
- Junk Removal: Filters out irrelevant “junk” results, providing a streamlined list of matches.
Class Focus
Designed to identify potential trademark conflicts specific to your industry or business category with a more targeted approach, resulting in a smaller set of highly relevant results. It focuses on a specific niche of websites rather than casting a wide net across the entire internet.
What You’ll See:
- Exact and Near-Exact Matches: Finds exact and close matches of your brand name on industry-relevant sites.
- Targeted Website Checks: Prioritizes websites specific to your Nice class industry category.
- Key Players Identified: Highlights major companies, publications, and organizations within your field using similar brand names.
Web General
Most similar to a traditional Google search, but enhanced with algorithmic improvements to make trademark searching more efficient. This toggle casts the widest net across the internet, designed to catch potential conflicts that more targeted searches might miss. While it will typically returns the most results, its built-in filtering helps you focus on relevant hits
What You’ll See:
- Exact and Near-Exact Matches: Identifies both exact matches and close variations of the brand name.
- Enhanced Google Search: Combines Google’s core search capabilities with Haloo’s specialized filtering, ensuring more relevant results.
- Smart Filtering: Removes irrelevant results, focusing on potential trademark conflicts.